{"product_id":"paus-incense-set-copy","title":"PAUS INCENSE SET","description":"\u003cdiv\u003e\n\u003cp data-end=\"536\" data-start=\"344\"\u003eThe use of aromatic substances in India dates back over 5,000 years. References to fragrant woods, herbs, resins, and offerings can be found in the \u003cstrong data-end=\"501\" data-start=\"492\"\u003eVedas\u003c\/strong\u003e, the oldest sacred texts of India.\u003c\/p\u003e\n\u003cp data-end=\"732\" data-start=\"538\"\u003eIn the \u003cstrong data-end=\"557\" data-start=\"545\"\u003eRig Veda\u003c\/strong\u003e and \u003cstrong data-end=\"578\" data-start=\"562\"\u003eAtharva Veda\u003c\/strong\u003e, aromatic plants and sacred fires were used in rituals to invoke deities, purify the environment, and create harmony between the human and divine realms. \u003cmeta charset=\"utf-8\"\u003eThe smoke itself was viewed as sacred and transformative. To this day, these rituals are performed all over India. \u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp data-section-id=\"14w9dlk\" data-start=\"3936\" data-end=\"3982\"\u003eIncense as an Offering of the Five Elements\u003c\/p\u003e\n\u003cp data-start=\"3984\" data-end=\"4042\"\u003eIn yogic philosophy, incense is associated primarily with:\u003c\/p\u003e\n\u003cp data-section-id=\"1y2jnza\" data-start=\"4044\" data-end=\"4058\"\u003eAir (Vayu)\u003c\/p\u003e\n\u003cp data-start=\"4059\" data-end=\"4062\"\u003eand\u003c\/p\u003e\n\u003cp data-section-id=\"1m3cd76\" data-start=\"4063\" data-end=\"4081\"\u003eSpace (Akasha)\u003c\/p\u003e\n\u003cp data-start=\"4083\" data-end=\"4104\"\u003eAs the incense burns:\u003c\/p\u003e\n\u003cul data-start=\"4106\" data-end=\"4256\"\u003e\n\u003cli data-section-id=\"3ec7kx\" data-start=\"4106\" data-end=\"4138\"\u003eThe earth element becomes ash.\u003c\/li\u003e\n\u003cli data-section-id=\"7km8m3\" data-start=\"4139\" data-end=\"4172\"\u003eThe fire element transforms it.\u003c\/li\u003e\n\u003cli data-section-id=\"1s3y94m\" data-start=\"4173\" data-end=\"4213\"\u003eThe air element carries the fragrance.\u003c\/li\u003e\n\u003cli data-section-id=\"5iuzjw\" data-start=\"4214\" data-end=\"4256\"\u003eThe space element receives the offering.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"4258\" data-end=\"4341\"\u003eThus incense becomes a symbolic offering of the five elements back to their source.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom the Vedas to our modern lives, PAUS incense was designed to create intentional moments of “pause” in your daily lives, through scent. Each cone burns for 20 minutes, acting as a reminder to engage in small yet meaningful activities that you enjoy. All of the unique fragrance blends have been crafted to evoke specific moods and make your home smell like a spa. At the end of your day, light your favorite PAUS incense, make a cup of tea, journal, meditate and relax. \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003eIngredients: \u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cstrong\u003eRubber wood powder (main combustible substance)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eRubber wood powder is environmentally friendly because it is made using trees that no longer produce latex and are discarded. \u003c\/li\u003e\n\u003cli\u003eIt's fine texture is ideal for holding aroma and ensuring a clean burn (low-smoke). \u003c\/li\u003e\n\u003cli\u003eIt is also white in colour, which helps with the colour pigmentation on the cones - no need to use harsh chemicals.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003cstrong\u003eFragrance Oils (main aroma substance):\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eWe only use 100% natural and export-grade fragrance oils in our incense cones. These oils are usually used for making candles, soaps, body perfumes, diffusers, room spray etc and are skin and hair-friendly.\u003c\/li\u003e\n\u003cli\u003eNo synthetic fragrances are used. \u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cstrong\u003eNatural Pigments (for visual appeal):\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eNatural pigments are used to create visual interest and also to help customers distinguish different fragrances in our discovery pack (or else everything would look the same).\u003c\/li\u003e\n\u003cli\u003eThere are no chemical colorants or mica powders in PAUS incense.  PAUS begins with rubber wood powder (white in colour) as the base (instead of the usual Joss\/ Jiggat powder - brown wood powder widely used). Natural fruit and vegetable powders are mixed in the incense dough to achieve the colour. The colour shade will vary slightly in each batch (like any natural product) \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003eEach of these ingredients is formed into a dough using water and kneaded for a long time. This formed dough is used to create incense cones (done in Gujarat, India) mainly by local women for their livelihood. Once the cones are formed, they are dried in a controlled environment for days, till all the moisture evaporates. \u003cspan\u003eThe ceramic incense holder is also handmade by women at a local pottery studio in Mumbai, India, and has the PAUS logo debossed on the clay.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eThe packaging box is high-quality and is reusable.  \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp id=\"m_828505278222556402isPasted\"\u003e\u003cspan\u003e\u003cstrong\u003eContents:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003e24 scented incense cones (total burn time of 480 minutes)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e1 handmade ceramic incense holder\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eA reusable magnetic box that can be used to store jewellery or other small items (6 x 4.5 x 1 inches)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eWhat makes PAUS different:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eLow-smoke: Safer for you and your pets. 100% charcoal-free, cruelty-free, vegan, and fair trade.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eShorter burn + longer-lasting scent: Fragrance fills the room for 1-2 hours. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNo overpowering fragrances that cause headaches - sophisticated blends that will make your house smell like a spa!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDesigner packaging that pleases your senses.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTrusted by boutique stores and yoga studios across India. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePure Ishvari is the brand partner for PAUS. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Pure Ishvari","offers":[{"title":"Full set","offer_id":53308460990758,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true},{"title":"Bergamont","offer_id":53308462825766,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true},{"title":"Grapefruit","offer_id":53308462858534,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true},{"title":"Sweet Orange","offer_id":53308462891302,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true},{"title":"Lavender","offer_id":53308462924070,"sku":null,"price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0256\/9715\/7195\/files\/DCBDE0C6-6F08-4167-8D86-13397B085D85.jpg?v=1780426340","url":"https:\/\/www.pureishvari.com\/products\/paus-incense-set-copy","provider":"Pure Ishvari ","version":"1.0","type":"link"}