The use of aromatic substances in India dates back over 5,000 years. References to fragrant woods, herbs, resins, and offerings can be found in the Vedas, the oldest sacred texts of India.
In the Rig Veda and Atharva Veda, aromatic plants and sacred fires were used in rituals to invoke deities, purify the environment, and create harmony between the human and divine realms. The smoke itself was viewed as sacred and transformative. To this day, these rituals are performed all over India.
Incense as an Offering of the Five Elements
In yogic philosophy, incense is associated primarily with:
Air (Vayu)
and
Space (Akasha)
As the incense burns:
- The earth element becomes ash.
- The fire element transforms it.
- The air element carries the fragrance.
- The space element receives the offering.
Thus incense becomes a symbolic offering of the five elements back to their source.
From the Vedas to our modern lives, PAUS incense was designed to create intentional moments of “pause” in your daily lives, through scent. Each cone burns for 20 minutes, acting as a reminder to engage in small yet meaningful activities that you enjoy. All of the unique fragrance blends have been crafted to evoke specific moods and make your home smell like a spa. At the end of your day, light your favorite PAUS incense, make a cup of tea, journal, meditate and relax.
Ingredients:
Rubber wood powder (main combustible substance)
- Rubber wood powder is environmentally friendly because it is made using trees that no longer produce latex and are discarded.
- It's fine texture is ideal for holding aroma and ensuring a clean burn (low-smoke).
- It is also white in colour, which helps with the colour pigmentation on the cones - no need to use harsh chemicals.
Fragrance Oils (main aroma substance):
- We only use 100% natural and export-grade fragrance oils in our incense cones. These oils are usually used for making candles, soaps, body perfumes, diffusers, room spray etc and are skin and hair-friendly.
- No synthetic fragrances are used.
Natural Pigments (for visual appeal):
- Natural pigments are used to create visual interest and also to help customers distinguish different fragrances in our discovery pack (or else everything would look the same).
- There are no chemical colorants or mica powders in PAUS incense. PAUS begins with rubber wood powder (white in colour) as the base (instead of the usual Joss/ Jiggat powder - brown wood powder widely used). Natural fruit and vegetable powders are mixed in the incense dough to achieve the colour. The colour shade will vary slightly in each batch (like any natural product)
Each of these ingredients is formed into a dough using water and kneaded for a long time. This formed dough is used to create incense cones (done in Gujarat, India) mainly by local women for their livelihood. Once the cones are formed, they are dried in a controlled environment for days, till all the moisture evaporates. The ceramic incense holder is also handmade by women at a local pottery studio in Mumbai, India, and has the PAUS logo debossed on the clay.
The packaging box is high-quality and is reusable.
Contents:
- 24 scented incense cones (total burn time of 480 minutes)
- 1 handmade ceramic incense holder
- A reusable magnetic box that can be used to store jewellery or other small items (6 x 4.5 x 1 inches)
What makes PAUS different:
- Low-smoke: Safer for you and your pets. 100% charcoal-free, cruelty-free, vegan, and fair trade.
- Shorter burn + longer-lasting scent: Fragrance fills the room for 1-2 hours.
- No overpowering fragrances that cause headaches - sophisticated blends that will make your house smell like a spa!
- Designer packaging that pleases your senses.
- Trusted by boutique stores and yoga studios across India.
- Pure Ishvari is the brand partner for PAUS.
